There was a time where daily deal sites were popping up every day. Groupon, Yipit, Living Social, JetSetter, Appsumo (before it became a platform instead), you name it. I thought, “Why isn’t there a daily deal for baby stuff”. There were probably some, but it was hard to find.
The format of the site could be like Groupon, with limited time promo for the first time users of different services or more like a place to showcase various sales or both.
How it would work
These sites usually started as a newsletter or an app with notification. People would log on daily to see what news or would receive notification on what they are following.
The problem with this kind of site is that you need to get a good deal to entice your user to join and buy. However, if you don’t have the users, getting a deal will be harder and you won’t have a position of leverage to dictate a big cut of the sale.
Getting the deal
Before getting a deal from business you are going to need traffic, but to get traffic you’re going to need a deal. Kind of a chicken and eggs problem. There is a way to get some deals without much effort through coupons and daily deal programs.
The problem here with this is that probably everybody got these deals and you won’t stand out having deals available elsewhere. These deals should at least get you some traffic and affiliate commission.
Another good way to find deals is that you watch brands that post deals on Twitter, Instagram, etc. Once this is done you can post them on your site. You could make a bot that aggregates this for you. You could reach out to these businesses or influencers to get affiliate commission and maybe get the deal before they post it.
Next step you need to get a unique deal by contacting other businesses and brands.
The trick is to have good traffic to your website and a sizable email list so you can increase the probability that business will have significant results.
Once you get to a sizable size, you can have a form or leave an email where other businesses can contact you to create a new unique offer.
Getting the user
The hardest part is probably getting traffic. Probably having a mailing list is the first thing you should set up and you could grow the mailing list by giving perks to those who bring new users. Social media is a great way to recruit new users for your mailing list or redirect your followers to a specific deal on your site. If you’re willing to spend advertising on other mailing lists, social media or adsense can help bring up some subscribers. Perhaps even giveaways might a great way to get users (check Appsumo stories on giveaway)
How it make money
Well that one is easy to see, you promote some deals and you get a cut, voila.
Affiliate marketing works well here too. However, Ads or offer on the wrong product might cannibalize your site by pointing to other daily deal sites. You could be combining deals into a bundle to increase items sold, perhaps even take advantage of a juicy deal and bundle it with deals that have a better commission.