I recently watched a youtube video of Noah Kagan about an interesting idea he call the law of 100.
The name of the law is self-descriptive, you need to do something one hundred times to know if it worth it or if it will get traction. Doing it a 100 time give you the opportunity to experiment more, learn from your mistake and get better with time.
And if you’re doing it every day its remove the decision, you got to do it 100 times before you can think of stopping.
Depending on how you phrase it can provide you with a tangible goal to reach that not out of your control (doing 100 video vs making 100 bitcoin)
Noah explain 9 step to make it work.
1-Pick your time (day)
There is an old saying if it’s not on the calendar it’s ain’t happening. In the video, he talks about a day, but I would push to at what time you will do it. In the morning? At 8h?
2-Reduce the friction
Want to shoot a youtube video? Have your camera ready so you don’t worry about it.
Want to play more guitar? Have your guitar out in your living room.
I remember Ramit talking in one of his post or interview how he made it easier to go to the gym every day by having his gym cloth ready for the next day.
“I realized I needed to put my gym clothes right near the floor with the shoes right there, so when I got out of bed my feet hit the shoes. Once I did that, my gym attendance went up.”
3-Have accomptability buddy/partner
Having someone that can call you out on your shit is great, you can even put a bet on it with beeminder or stick it.
4-Join a community
Having a community of like minded people is great. It motivate you and you can talk to other that have or had the same issue you’re having. You can check the 100days project (LINK), which is a project where creative must post a creation on their instagram every day for 100 days. If your goal is more business oriented checkout Noah group at okdork/group.
5-Take a break
This one is a bit counter-intuitive. If you’re not feeling it, maybe you just need to take a break go for a walk, take a nap and come back refresh to work on your task. I would push it a little and plan for a break. Sure someday you feel like going forever, but doing that every time without any break you will eventually burnout from what you’re trying to accomplish.
6-Notice what working
Notice what doing well and do more of that. That feeling of making progress will motivate you even more.
7-Have a clear why
Remind yourself daily of why you’re doing this, maybe your learning a language to impress someone or meet a special someone.
8-Make it fun
If it’s not fun, take a step back to see what part aren’t fun and what part are. Focus more on the part of what you’re doing that are fun or change a bit the not fun part to make it fun. Can you outsource the part you don’t like? Can you change the time of day you’re doing it to make it more interesting? Can you track something that might give you a sense of progression to motivate you?
Have a reward at the end of you 100 to look forward too, it can be a trip, in can be going out. Something that will give that extra motivation to keep going forward.
Doing it 100 days consecutively touch another point: Consistency is king, one prime example of that is marketing legend Seth Godin. He writes a blog post at least every day since he started is blog. While Seth was already known when he started it, its helped him reach a bigger audience that he could ever imagine.
I’m trying a mini law of one hundred, which is to write something, anything, for 100 days. The goal is to at some point take it to another 100 posts on this blog. Next step would probably to publish one a day for 100 days, but let not get too much ahead of ourselves.