Like EA churning out a new NHL game at the start of every hockey season, a fantasy guide or draft kit brings revenue constantly every year. However, each guide or kit is obsolete after only 2-3 weeks into the season. There are many ways to create something that lasts the whole year. It can be a guide or mailing list that sends updates each week or every game day via email or by creating something a little more evergreen that is still relevant season to season.
So why not create a guide that explains all the advanced stats and type of pool and how to create them.
How to build it?
A main guide could be created explaining how each type of pool works, how to optimize for them, stats and advanced stats and how to optimize for the best player to pick. The main guide could be exploded in many mini guides that can be given away when people buy a draft guide or sign in for a newsletters. Each mini guide could have a referral to a site (like poolexpert, etc) that allows them to build the type of draft in the guide and extra link to site or paid resources to help them further.
How to get people to buy it?
By giving away each mini guide, it should have a promotion for the main guide and other fantasy guide or draft kit available.
Like we said in the last paragraph, some mini guides could be given away when users sign up for free newsletters. From the newsletter, the other paid guides, draft kit, paid newsletters and what not could be promoted.
In the free newsletters, it could include affiliation to other guides, sites to build your own pools or to bet against your friends. It could include ads of podcasts, other hockey newsletters or even Youtube channels.